Sales - Analytics + Reports Summary Part 1

This article encompasses the following key reports:

This article:

• Agent Commission Report
• Business KPI Report
• Geographical Breakdown Report
• Property Performance Report
• Sales Report
• Staff Performance Report
• Stocklist Report

Part 2 Article:

• Group KPIs Report
• Campaign Activity Report
• Projects Report
• Calls Analysis Report
• Agent Benchmarking Report
• Leaderboard Report
• Property Overview Report
• Referrals Report

Additional Information:

• Using Pulse in Analytics+
• Extract and Export Information

Note: Analytics+ is available only to premium and enterprise clients.

See Part 2 of this article: https://help.reapit.com.au/s/article/Sales---Analytics-Reports-Summary-Part-2

How to activate Analytics

Only Master users can activate Analytics:

• Click your name (in the top right corner of Agentbox)
• Select Manage Subscription
• Click Activate

Agent Commission Report

Purposes and Benefits of the Agent Commission Report:

Allows owners and managers to plan for upcoming commission payments and view top performers.

Agent Report KPIs

• Total Number of Sales

• Total Sales Value

• Total Gross Commission Excluding GST

• Total Gross Commission Including GST

• Average Gross Commission Including GST

• Average Gross Commission Excluding GST

Agent Report Chart

• Agent Commission Leaderboard

• Commission Trend

• Comparative Performance (Total & Average)

• Commission Forecasting

Agent Health Check Report

Purposes and Benefits of the Agent Health Check Report:

To provide individual team members and managers with a holistic view of an Agent’s performance.

Agent Health Check KPIs

• Agent Summary

• Call Attempts and Connections

• Appraisals

• Presentations

• Listings, Sales & Commission

Agent Health Check Report Charts

• Trend Analysis

• Monthly Activity

• Postcode Activity

• Agent’s Open Appraisals & Presentations

• Agent’s Active Listings

Business KPI Report

Purposes and Benefits of the Business KPI Report:

Enabled Business Owners, Principals, and Managers to monitor overall performance across multiple key metrics.

Business KPI Report KPIs

• Sales Written

• Commission

• Average Days on Market

• Appraisals

• Presentations

• Listings

Business KPI Report Charts

• Sales Written

• Commission

• Average Days on Market

• Call Attempts

• Call Connects

• Contacts Created

Geographical Breakdown Report

Purposes and Benefits of the Geographical Breakdown Report:

To allow agents to see what the general buying trends are in specific postcodes and suburbs.

Geographical Breakdown Report KPIs

• Average Appraisal Price

• Number of Listings

• Average List Price

• Average Sale Price

• Average Days on Market

Geographical Breakdown Report Charts

• Average Appraisal Price

• Number of Listings

• Average List Price

• Average Sale Price

• Average Days on Market

• Price Variance by Suburb

• Trend

Property Performance Report

Purposes and Benefits of the Property Performance Report:

Provides users with insight into the overall performance of a specific property.

Property Performance Report KPIs

• Property Summary

• Appraisal Price

• List Price

• Sale Price

• Days on Market

Property Performance Report Charts

• Property Summary

• Location Postcode Analysis

• Location Analysis by Property Status

Sales Report

Purposes and Benefits of the Sales Report:

Provides an analysis of staff sales, closing rates, and management performance.

Sales Report KPIs

• Total Number of Sales

• Total Sales Value

• Average List Price

• Average Sale Price

• Average Gross Commission Excluding GST %

• Average Gross Commission Excluding GST $

• Average Gross Commission Including GST $

• Agent Breakdown

• Conditional Status

• Unconditional Status

• Settled Sales

• Agent Sale Breakdown

Sales Report Charts

• Trend Analysis

• Sales by Postcode and Suburb

• Sales by Appraisal Source

Staff Performance Report

Purposes and Benefits of the Staff Performance Report:
Provides managers with data to compare agent performance across a range of KPIs

Staff Performance Report KPIs

• Appraisals

• Presentations

• Listings

• Sales Written

• Agent Breakdown

• Call Attempts

• Call Connections

• Contacts Created

Staff Performance Report Charts

• Appraisals

• Presentations

• Listings

• Sales Written

• Call Attempts & Connections

• Contacts

Stocklist Report

Purposes and Benefits of the Stocklist Report:

Provides an overview of listings, statuses, trends, and granular details of each property.

Stocklist Report Charts

• Current Status: Appraisal

• Current Status: Listing Presentation

• Current Status: Available

• Current Status: Conditional

• Current Status: Unconditional